Client
The Indus Valley Co.
Who?
A startup with handmade T Shirts sold through exhibitions and mainly offline stores, with limited edition designs and stock.
What did they want?
A brand identity design that reflected their personality as a serious, refined company, yet at the same time keep to the values of their name and origin.
Concept
The flowing waters of the Indus river, where this great ancient civilization flourished, was my starting point and the shades of blue that emerged complemented strongly the symbol of a folded bow and arrow, while the sharp edged swathes all around the identity depicted the strength that the brand exudes.
