Branding & Corporate Identity for Viarno
Viarno is an upcoming brand in Tuscany, focusing on creating artisan products with a range across various regions of Tuscany, including industries like fashion, leather, wine, etc. and the branding they required had to be done across this whole range of products, as to create a homogeneous and distinct identity specifically catering to the people who believed in 'elegance' or 'flavour', or 'integrity' of a product rather than simply its price. So the concept I worked on was a handwritten logo, later refined and modified with cleaner lines, and integrated to work throughout all available media they are and would be working with. Also, a strong imagery was an important aspect in creating the identity since the Tuscan landscape was a key feature of the brand's values.